Personalised medicine is the tailoring of medical treatment to the individual needs and preferences of a patient during all stages of care including prevention, diagnosis, treatment and follow-up.
Many patients do not benefit from the first drug they are offered in treatment. For Example 38% of depression patients, 50% of arthritis patients, 40% of asthma patients and 43% of diabetic patients will not respond to initial treatment. *
Personalised medicine has the phenomenal ability, over time, to reduce these figures dramatically.